Author Archives: ejohnson14167

March 29th – April 4th Facebook By now, almost all of Oxfam GB’s content on Facebook is centered around the Coronavirus. This is a very short and simple post with a video quickly explaining what the money their Facebook Fundraiser is going toward, such as providing sanitizing equipment and fresh water and hand soap toContinue reading “Week 8”

March 15th – 21st Instagram This post was published on March 15th, and it is (from what I can tell) Oxfam’s first mention of the COVID-19 pandemic. Which seems a little odd, considering it had been a global issue way earlier than March 15th, and you would think a company focused on the wellbeing ofContinue reading “Week 7”

March 1st – 7th Instagram This Instagram post is another example of content that makes up a big portion of Oxfam’s feed. It is a feel-good story from a volunteer who works at an Oxfam bookshop. The caption is her speaking about finding an old book that just so happened to have a photograph featuringContinue reading “Week 6”

February 23rd – 29th Instagram While this type of post makes up a majority of Oxfam’s instagram feed, where a person who has struggled through a difficult situation gives a testimony to the help Oxfam has provided, this one is a little bit different. Usually, most of the testimonies are from women, because they areContinue reading “Week 5”

For this assignment, a fictional non-profit called Sleeping Safely hired us to create two infographics: one highlighting the details of a Sleep Out event to raise awareness of the dangers of rough sleeping, and another to display facts and figures about the issue of homelessness in the UK. Infographic- Homelessness in the UK: https://infogram.com/homelessness-infographic-1h7j4dr007v92nr?live SleepingContinue reading “Alternative Story Forms”

February 16th- February 22nd Instagram As you can tell by the fact that I had to insert three screenshots into this blog, this post by Oxfam GB was unnecessarily long for Instagram. Instead of including four paragraphs of text in the caption, the could condense the information and context around the locust swarms in KenyaContinue reading “Week 4”

February 9th-February 15th Facebook This post does a good job of utilizing a relevant holiday like International Day of Women and Girls in Science to highlight a woman who is breaking barriers in her field while working with the Oxfam organization. They use an intriguing quote, keep the post a readable length for Facebook, andContinue reading “Week 3”

February 2nd – February 8th Instagram I like this Instagram post because it’s a fun and energetic promotional video that highlights Oxfam GB as a modern, innovative organization that people of all ages, but especially millennials, can support. The video does a good job of showing both the music and art that supporters can enjoy,Continue reading “Week 2”

My Organization The non-profit organization I’m choosing to critique over the next few weeks is Oxfam GB. Oxfam has branches all over the world, but I will just be focusing on the Great Britain branch. Founded in 1942, Oxfam GB focuses on providing emergency response & disaster relief, helping decrease food inequalities, giving access toContinue reading “Background”

January 26th – February 1st Instagram This instagram post is a heartwarming testimonial from Rachel, who works with Cards From Africa in Rwanda. It hooks the viewer in with a clear and inviting photo, and tugs on the heart strings by telling Rachel’s story of how she is an orphan, and loves the giraffe Valentine’sContinue reading “Week 1”