Background

Oxfam GB

My Organization

The non-profit organization I’m choosing to critique over the next few weeks is Oxfam GB. Oxfam has branches all over the world, but I will just be focusing on the Great Britain branch.

Founded in 1942, Oxfam GB focuses on providing emergency response & disaster relief, helping decrease food inequalities, giving access to education, and advocating for women’s rights. In all of their efforts, they emphasize the effects of climate change on the developing countries they operate in.

How they provide resources and fund their operations is through:

  • Oxfam Shops
    • Donated books, clothes, furniture, accessories, vehicles
    • Recycled products made by artists
    • All proceeds go toward Oxfam charity
  • Online Oxfam Shops
  • Fundraising Events
    • Oxjam
    • Marathons, bike races, hiking fundraisers
    • Local organizations and schools

Oxfam GB’s top social social media channels are Facebook, Instagram, and Twitter. The content varies, but mostly consists of testimonials, information about upcoming events, updates about campaign efforts, facts and statistics about sustainability, poverty, agriculture, etc., and products they sell in their shops.

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