January 26th – February 1st
This instagram post is a heartwarming testimonial from Rachel, who works with Cards From Africa in Rwanda. It hooks the viewer in with a clear and inviting photo, and tugs on the heart strings by telling Rachel’s story of how she is an orphan, and loves the giraffe Valentine’s Day cards because of what it means to her. All the way at the bottom of the extensive caption, they explain that the cards are sourced by Oxfam, made sustainably, and can be bought at local Oxfam shops across the UK. Despite the positive story, most viewers will not read a caption of that size, and unfortunately missing the main point of the advertisement for the Oxfam-sourced product. The addition of the hashtags are useful to help spread the reach of the post, but also add to the length of the caption. Although, I appreciate that Oxfam gives credit to the photographers in their posts!
This Facebook post is more locally targeted, and focuses on the company itself rather than the services they provide. What I like about this post is that they keep it shorter, relevant, and light-hearted. People don’t usually take the time to read a Facebook post they have to read and read. The use of emojis is also appealing. Despite the lack of tagged people or hashtags, this post still generated a good amount of engagement. Oxfam GB does a great job of responding to the comments, engaging with their audience so it feels more personal. The person responding even signs their name, so it helps break down the barrier of a screen.
Libby's Social Media Blog 